Thoroughbred Women's Network

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This ad was inspired by the culture that surrounds the horseracing industry as well as the mission of the Thoroughbred Women’s Network. The messaging was crafted to evoke the lifestyle and passion of horseracing from the woman’s perspective, and to act as motivator to connect with the group.

Intended to promote awareness and involvement of the group, the ad was published in a Pittsburgh lifestyle magazine as a pre-launch effort leading up to the Kentucky Derby. Our team wrote the copy, customized the photograph treatment, and designed the ad layout.