Our client’s goal for us was to create a website that functioned differently than other sites in the Thoroughbred industry. Our direction was to be clean, engaging, and different. What we developed is a wonderful example on how to stand out from the competition. The homepage consist of a large header image with a block navigation underneath. It was important to the client that we capture the human aspect of the farm as well as the elite horses that live on it. To do this, we hired a professional photographer to shoot this picturesque farm.
This site combines a front-end design to display the farm and a technical back-end login-protected portion —Profoal Partners. We update and care for this site on a monthly basis, as horses change ownerships and racing highlights change.