The objective of creating this video was to promote the sale of Stopchargingmaria. The video was commissioned with the intention of motivating buyers to purchase the horse as a brood mare prospect. The result of this marketing effort was a 2.8 million dollar sale for Town & Country Farms.
We acted as writer, producer, and director for this project, guiding the messaging and tone throughout the video. We made the choice not to include a narrator, as equine sales videos typically do, but rather allow a few select interviews to tell the story. These testimonials illustrate the value of the horse and highlight her lineage, pedigree, and racing history in a more authentic style.