When the main focus of a brand is the convenience of its service, it’s vital that this benefit be reflected in their website. In concepting and building this site, we knew our top priorities were to develop clear, concise messaging, an easy to navigate layout, and to incorporate an e-commerce functionality for the brand. We developed the site’s navigation and pages to make exploring products and placing orders as easy as possible.
Taking the aspect of convenience a step further, we followed the website launch with an app version of the site. We know that the Hops2go customer is always mobile and strapped for time, so we wanted to make ordering on the go straightforward and effortless.