This campaign featured a mix of traditional and digital advertising elements with clever, relatable messaging. Using this theme of crossing iconic holiday imagery with the store’s products and services, we developed creative that resonated with the Hops2go audience. Our inspiration for the imagery was recognizable Christmas characters, holiday song lyrics, and relatable scenarios of the season.
Both social media and billboard efforts were highlighted during this campaign. The social media strategy was inspired by the iconic Twelve Days of Christmas, using select lyrics to feature specific products. The billboard creative included the same theme from social media, as well as new designs with additional holiday pop culture references.