Archive of: 2018

  • Killer Outfit = Killer First Meeting?

    Killer Outfit = Killer First Meeting?

    We’ve all been there, right? First day at the new job. I found myself there recently, and if you’re anything like me, you’ve carefully planned your outfit down to the accessories in advance. If you think about it, preparing for a first business meeting with a client has a lot of similarities to a first day at a new job.

  • Don’t Let Planning For 2019 Scare You - 5 Tips on Getting Prepared

    Don’t Let Planning For 2019 Scare You - 5 Tips on Getting Prepared

    Halloween is here, and cold weather is upon us. As we wind down the year and head into the holiday season, it’s time to start thinking ahead to 2019. My approach to almost everything is to make a list.

  • The White Ice Cube

    The White Ice Cube

    I noticed the white ice cube simply because it’s different. I’m guessing its cooling properties are the same as the other ice cubes, but this stood out because it looked different. I believe that’s what advertising should do. Stand out.

  • It Takes Good, Old-Fashioned Client Service

    It Takes Good, Old-Fashioned Client Service

    What happened to good, ole-fashioned client service? Managing a business in a day of digital analytics and bottom-lines, it’s easy to forget the human component. The yardstick of growth or success is then based on dollar signs ONLY. While “keeping the lights on” is important, I would argue a different viewpoint. How about a business model that is 100% truly client-centric, where it’s all about building trust and creating positive relationships? Sound too fluffy for you? I’ll explain.

  • What Bourbon Has Taught Me About Business

    What Bourbon Has Taught Me About Business

    This is a tough question for brands, for sure, but it’s a question that needs to be asked. It will cause tension. It will ruffle some feathers. But whether you’re launching a new product, promoting a service, hosting an event, or forming a new brand altogether, you MUST ask yourself and your team this question.