Archive of: 2018

  • IT TAKES GOOD, OLD-FASHIONED CLIENT SERVICE

    IT TAKES GOOD, OLD-FASHIONED CLIENT SERVICE

    What happened to good, ole-fashioned client service? Managing a business in a day of digital analytics and bottom-lines, it’s easy to forget the human component. The yardstick of growth or success is then based on dollar signs ONLY. While “keeping the lights on” is important, I would argue a different viewpoint. How about a business model that is 100% truly client-centric, where it’s all about building trust and creating positive relationships? Sound too fluffy for you? I’ll explain.

  • What Bourbon Has Taught Me About Business

    What Bourbon Has Taught Me About Business

    This is a tough question for brands, for sure, but it’s a question that needs to be asked. It will cause tension. It will ruffle some feathers. But whether you’re launching a new product, promoting a service, hosting an event, or forming a new brand altogether, you MUST ask yourself and your team this question.

  • Meet The Family: Susan Scott

    Meet The Family: Susan Scott

    It takes an army to make a business run. Here at T. Potter Advertising, we value each and every team member we have on staff. This month, we would like to highlight our Vice President of Client Services, Susan Scott.