November 26, 2018
We’ve all been there, right? First day at the new job. I found myself there recently, and if you’re anything like me, you’ve carefully planned your outfit down to the accessories in advance. If you think about it, preparing for a first business meeting with a client has a lot of similarities to a first day at a new job.
September 04, 2018
I noticed the white ice cube simply because it’s different. I’m guessing its cooling properties are the same as the other ice cubes, but this stood out because it looked different. I believe that’s what advertising should do. Stand out.
July 02, 2018
This is a tough question for brands, for sure, but it’s a question that needs to be asked. It will cause tension. It will ruffle some feathers. But whether you’re launching a new product, promoting a service, hosting an event, or forming a new brand altogether, you MUST ask yourself and your team this question.