January 04, 2019
The vast majority of ad agencies want to do great work for their clients. We want to move the needles of the KPIs for our clients. We want to implement game-changing creative that our clients talk about for years to come. We want to provide relevant data with intelligent insights that impact our clients’ decision making. But what we’re often missing in all of these good intentions is a well-lit path forward for our clients.
November 26, 2018
We’ve all been there, right? First day at the new job. I found myself there recently, and if you’re anything like me, you’ve carefully planned your outfit down to the accessories in advance. If you think about it, preparing for a first business meeting with a client has a lot of similarities to a first day at a new job.
October 26, 2018
Halloween is here, and cold weather is upon us. As we wind down the year and head into the holiday season, it’s time to start thinking ahead to 2019. My approach to almost everything is to make a list.
September 04, 2018
I noticed the white ice cube simply because it’s different. I’m guessing its cooling properties are the same as the other ice cubes, but this stood out because it looked different. I believe that’s what advertising should do. Stand out.
August 01, 2018
What happened to good, ole-fashioned client service? While “keeping the lights on” is important, I would argue a different viewpoint. How about a business model that is 100% truly client-centric, where it’s all about building trust and creating positive relationships? Sound too fluffy for you? I’ll explain.
July 02, 2018
This is a tough question for brands, for sure, but it’s a question that needs to be asked. It will cause tension. It will ruffle some feathers. But whether you’re launching a new product, promoting a service, hosting an event, or forming a new brand altogether, you MUST ask yourself and your team this question.