The 10 for $10 campaign objective was to empower Bigs and existing supporters to each collect 10, $10 donations from their individual communities. The campaign launch was planned to coincide with the national debut of the Big Brothers Big Sisters re-brand, emphasizing the focus on the brand and mission to assist fundraising.
We developed multiple assets for this campaign, including an educational infographic, which provided 10 reasons and statistics to support the cause. We strategized to create daily social media posts that mirrored the infographic, reminding the audience of the impact of their donations. We also created imagery for the online donation site, so the conversion from social to the donation page would be seamless.
The campaign resulted in over $15,000 raised in the 10 day timeframe, surpassing the original $10,000 goal.