The 10 for $10 campaign objective was to empower Bigs and existing supporters to each collect 10, $10 donations from their individual communities. The campaign launch was planned to coincide with the national debut of the Big Brothers Big Sisters re-brand, emphasizing the focus on the brand and mission to assist fundraising.
We developed multiple assets for this campaign, including an educational infographic, which provided 10 reasons and statistics to support the cause. We strategized to create daily social media posts that mirrored the infographic, reminding the audience of the impact of their donations. We also created imagery for the online donation site, so the conversion from social to the donation page would be seamless.
The campaign resulted in over $15,000 raised in the 10 day timeframe, surpassing the original $10,000 goal.
The objective for this Big Brothers Big Sisters campaign was to generate community buzz and entice donors to purchase tickets to their annual fundraising event. New Orleans was the 2018 Fly Away Bash theme, so we incorporated copy and design elements that were reminiscent of that specific atmosphere.
Both social media and print materials were highlighted during this campaign, including a welcome banner, table signage, and a custom infographic teasing their next campaign, 10 for $10. We developed the social media strategy to continue the incorporation of travel elements by featuring each destination auction item in a themed postcard layout.