Big Brothers Big Sisters of The Bluegrass


Print and Social Media Campaign

The objective for this Big Brothers Big Sisters campaign was to generate community buzz and entice donors to purchase tickets to their annual fundraising event. New Orleans was the 2018 Fly Away Bash theme, so we incorporated copy and design elements that were reminiscent of that specific atmosphere.

Both social media and print materials were highlighted during this campaign, including a welcome banner, table signage, and a custom infographic teasing their next campaign, 10 for $10. We developed the social media strategy to continue the incorporation of travel elements by featuring each destination auction item in a themed postcard layout.